Blog » How To Maximize Gamification In Corporate Training
By now you’ve likely heard of gamification (hopefully from us!). There are so many reasons why it’s important, and why so many companies have adopted this method of training their employees, but today we want to focus not just on having a gamified training process, but how to maximize that gamification!
Let’s start with the basics: gamification, at its highest level, is the transformation of something boring into something more fun. It takes the essential elements of a topic or task, and breaks them down into smaller, more digestible pieces in the context of a larger challenge. But that’s not all: it also includes frequent feedback and small rewards when executed as part of an intentional and strategic gamification plan.
However, maximizing gamification requires a bit more knowledge, and the desire (and ability) to experiment. Before you dive in, ask yourself the following questions to assess your current position:
Think through your corporate values, as well as what your company ultimately wants employees to do. Are you revenue-focused, or is the emphasis more on relationships (or maybe it’s a little bit of both)? Do you want to make a difference in the community, or scale globally until everyone is familiar with your brand? Use this information to guide not only the process you gamify, but how you structure your rewards and incentives.
How regulated is your industry, are you subject to frequent audits or do you want employees to focus more on inter-team relationships? Do your employees demonstrate a comprehensive understanding of the corporate landscape, or do they need more information about other teams in the company? Is there a specific process that has a high failure rate? All of these questions can help you determine how to frame the process you want to gamify (and keep you from wasting valuable resources).
This question ties into company culture, and what will truly delight your employees and keep them coming back for more. Thinking about what will make the difference for employees between just a regular day at the office and something they’ll remember for a long time will elevate your gamification efforts.
Do you have an existing tool that’s worked well, or do you have a budget to invest in your gamification efforts? Identifying what flexibility you have will help open up your horizons for tools which may be able to help make your life a bit easier as you dive in.
Once you’ve considered your responses, think back on any other times you might’ve tried to gamify something - what worked? What didn’t? Even if you don’t have any distinct experiences to draw from, you can still think through the overall change process in your organization, and what’s worked well (or maybe not so well) with other process introductions or changes. Know what works for you, and what works for your employees.
You’re ready to start maximizing your gamification process! The steps below provide a rudimentary road map for you and your team to follow - fill in the gaps with the information gleaned from the thought questions above, and you’re well on your way to maximizing your gamified workflow!
Identify a specific software tool to help you manage this entire project - trust us, this is our domain, and we design these tools to take away your pain! Ensure that the tool supports the features that will enable the most fun for your employees (e.g., live notifications, mobile use, social sharing), and get yourself up to speed with its structure. It doesn’t take much, but there are quite a few ways to really amp up your gamification options (like our bespoke gamification software, OrgLynx.
Based on the information you want to convey, break up your training workflow into distinct phases.
Once your phases are identified, incorporate the rewards and incentives that will best match your employee’s needs and attention spans for that particular component. This is where the tool comes in handy, without it, there’s not much to do.
Deploy your new, gamified process. Get some initial feedback and make any adjustments.
Solicit feedback from everyone, and continue making tweaks week over week. What once seemed daunting will soon seem like second nature, and you’ll find yourself wanting to gamify even more!
In addition to being fun, gamification has a number of secondary benefits, including better information retention, increased employee engagement (especially in younger populations who have grown up in a mobile-focused society), and fostering a sense of healthy competition within your employee base. Not only will your employees be having fun, they’ll be learning important things in the process (saving you time downstream, especially with business-critical onboarding and training programs).
Take some time to consider your existing workflows, review the tools that are out there to support you, and dive right in!